Can I track my Facebook campaigns and landing pages?

Facebook marketing partner.

Yes. You can add the Facebook pixel ID to your new or existing landing page. We offer a simple way to include the tracking code on your landing page.

We send PageViews event for each visited landing page and thank-you page. After every successful subscription, we send the “Lead” event.

(PRO TIP) Thanks to this, you can create Custom Conversions or Custom Audience and start Facebook remarketing campaigns. Learn how to track conversions with Facebook pixel: https://www.facebook.com/business/help/746098608829613

What you’ll need

What is Facebook pixel and how can I use it?

The Facebook pixel is a snippet of JavaScript code for your website that enables you to build, measure, and optimize audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across various devices to create more effective Facebook advertising campaigns.

Use the Facebook pixel for 3 main functions:

  • Building Custom Audiences from your landing page for remarketing.
    Custom Audiences is a powerful way for you to reach people on Facebook who have visited your site. It helps you increase the engagement of those who’ve already shown interest in your offer.
    Learn how to create Custom Audiences with Facebook pixel at https://www.facebook.com/business/help/1474662202748341
  • Optimizing ads for conversion.
  • Tracking conversions and attributing them to your ad.

Not using Facebook ads yet? You can install the Facebook pixel to start collecting data right away. You’ll be able to use it when you’re ready to create your first Facebook ad.

How do I create my first Facebook pixel?

1. Log into Facebook.
2. Click Manage Ads in the Facebook menu.

Manage ads

3. Go to the Events Manager in the menu.

Events manager in Facebook

4. In the Facebook Pixel section, click on Get started.

Creating a Facebook Pixel

5. Enter a name for your pixel. There’s only one pixel per ad account, so choose a name that represents your business.
6. Click Create Pixel.

How do I find my existing Facebook pixel?

1. Log into Facebook.
2. Go to the menu and click Manage Ads.

Manage ads

3. Go to the Events Manager in the menu.

Events manager in Facebook

4. You will see your Pixel ID in the Data sources section.

Facebook Pixel location

5. Copy the Pixel ID.
You’ll need it in the following steps.

How to enable the Facebook pixel for the account?

Once you connect your Facebook account, we’ll list all of your Facebook pixels. If you don’t have any we will create one for your personal ad account. When you enable Facebook pixel tracking on your landing page, we’ll automatically add the code snippet to your page.

In order to enable the Facebook pixel for the entire account:

  1. Go to Menu >> Integrations and API.
  2. Find Facebook Pixel integration and click on it.
  3. Click Connect and go through the Facebook authorisation process.
  4. Once connected, you can choose which Facebook pixel you’d like to assign by going to the Actions menu (vertical ellipsis) and clicking Set as Active.

Once set as active, the picked pixel will be automatically added to all landing pages.

You can create additional Facebook pixels in your Facebook account to track multiple pages. You’ll need to enter the pixel by hand when you edit the Analytics & Remarketing settings for your page. To do that, visit the section “How do I include Facebook pixel in my landing page?”

Note: Once you connect the Facebook Pixel integration, it will automatically generate and place a Facebook pixel on all of your GetResponse landing pages. The pixel tracks visitors entering your site through a Facebook ad so you can target them based on their actions. Only you have access to this information in your account. We won’t be able to view, use, or share it with anyone.

How do I include Facebook pixel in my landing page?

1. Log into your GetResponse account and do one of the following:

  • Create a new landing page.
  • Edit the settings of an existing landing page.

2. When you’re happy with your landing page layout, click Next step and proceed to My landing page settings.
3. Scroll down and expand the Analytics & remarketing section.
4. Select Facebook Pixel from the list and enter your Facebook Pixel ID (the 15-digit number).

Facebook Pixel location in GetResponse landing pages

5. Click Save if you edited an existing landing page or Publish if you created a new one.