With ecommerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.
Watch this exclusive webinar with Michael Brenner, named a Top Business Speaker by the Huffington Post and a top CMO Influencer by Forbes. Michael explains what content marketing means and why it’s such a driver for marketing automation success.
Watch this exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers. We discuss key email marketing and marketing automation benchmarks and challenges across 19 industries and share our tips and tricks for 2017.
In this webinar you’ll learn…
Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.
GetResponse and Jamie Turner join forces to bring you a webinar on some of the most effective B2B marketing automation techniques.
Join us for our exclusive webinar with Lon Safko, the world renowned bestselling author of “The Social Media Bible” and “The Fusion Marketing Bible”. Lon will be uncovering the mystery of email marketing automation and show you how to reduce your workload and increase your profits.
Join us on our exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers! Kath will discuss the hottest email marketing trend in 2016 – personalization. Everyone wants to do it, but may not be sure how it can be achieved. Join us and discover how easy it can be!
Digital marketing strategist Jason Falls will walk you through the elements of a strong Marketing Automation program that cannot be automated to ensure your system runs well, produces results and doesn’t alienate your prospects.
Join email marketing expert, Dr. Dave Chaffey, author of Total Email Marketing and the GetResponse-Smart Insights ’State of Email Marketing 2015’ report, for our latest webinar on how to get started with Marketing Automation. In this webinar, you’ll learn: The major benefits of Marketing Automation How to avoid the most common mistakes with Marketing Automation […]
Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automation workflows.
Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize.
Reno van Boven, founder of Yoonla, talks to us about his Sales Automation Magic. He outlines the lead and customer campaigns he uses in his business, and shows you how you can do the same. Your automation system is key to nurturing leads in your business. Using it, you can provide enough free valuable content to turn a subscriber into a customer. Even if your subscriber isn’t ready to buy the first offer you present, that’s okay. Your automation system will continue to send more free offers. This helps you continue to engage with your subscribers. And still allows you to present an opportunity to convert them into customers.
With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.
Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.
The first messages you send your subscribers are some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.
Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.
Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!
Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.
Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.
With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.